NESCAFÉ: Built to scale
- BRAND FILMS
- SOCIAL CUTDOWNS
- VFX
- VERSIONING
- EUMEA + APAC
Case study02 / 02
For more than four years, we worked across NESCAFÉ campaigns spanning EUMEA and APAC.
Helping Publicis make a lot of coffee.
We worked with Publicis as a post-production partner across NESCAFÉ, Starbucks at Home and NESCAFÉ Dolce Gusto, helping launch everything from instant coffee and new recipes to coffee machines and product collaborations.
The NESCAFÉ portfolio is enormous.
Instant coffee, machines, recipes, collaborations, new products and new ways of drinking coffee, all launching across different markets, formats and platforms.
The challenge wasn’t just making more content. It was building a process that could handle the volume without treating every product like it was coming off the same production line.
What we didBuilt repeatable post-production workflows around each master, then adapted them across markets, formats and deliverables without losing the care put into the original work.
16:9 · Master
4:5 · Feed
9:16 · StoriesSometimes the problem really is that small.
Fingerprints. Reflections. Product cleanup, liquid spills. Beauty work. Comp fixes. Tiny things nobody watching the final film should ever notice.
A lot of the job was making sure you didn’t notice the job.
What we didFix what needed fixing. Leave everything else alone.
Brand film / Social / Adaptation
Product film / Post / VFX
Brand film / Post / Versioning
Publicis needed enough post-production capacity to keep an enormous portfolio moving without sacrificing the quality of the work.
Over four years, we helped provide that capacity and kept the work consistent across thousands of deliverables.
Next case study
NIVEA
Skin is for feeling it. So are the campaigns.
View case study
