NIVEA: Global Campaign Infrastructure
- 4+ YEARS
- 12+ Markets
- TVC / SOCIAL / DOOH
- 100+ Assets
Case study01 / 02
We worked closely with the NIVEA adaptation hub to roll out and launch products for NIVEA across EUMEA and APAC.
Smooth skin. Smoother rollouts.
Rollouts, localization, motion and delivery under compressed timelines, plus the pipeline work that let one master turn into every market’s version.
The campaigns were already shot. Now they needed to be localized.
Problem is, some markets don’t like seeing jewelry, other markets don’t use the same pack, and sometimes a scene or a file didn’t exist. Or perhaps a player decides to call it quits.
We had a solution for everything.
What we didTook locked-off footage, rebuilt the masters and templatized them for distribution across regions. We supported precision marketing rollouts and multi-format, multi-language delivery, adapting each campaign to fit its market.
We helped Publicis One Touch with various shoots and campaigns to launch new products. This meant the full conceptualizing treatments, executing assets on creative direction and considering scale.
What we didWe worked closely with the team to ensure that the brand and creative aligned with the audience. This helped successful campaign rollouts across several markets.
Monitor
Macro
EMEA / LATAM
Europe
Europe
Instead of reshooting an ad for every market, every year, NIVEA could repurpose existing campaigns and keep them current with clever post-production.
That let NIVEA reach wider markets at a fraction of the cost, and put more of the budget into higher-quality masters.
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