All work

Rescue story03 / 03

Subwayx Love Island

Deliverables
4 composite shots
Deadline
72 hours
Turnaround
36 hours
Services
Keying · Compositing
Subway x Love Island campaign still
[01]The brief

30 May 2023. A brief from Prodigious UK for Subway’s Love Island campaign: key out the talent and composite them into a Subway background. It was already shot on green. What could go wrong?

[02]What went wrong

Another job inherited from someone else, with 72 hours on the clock. One of the talent had blonde hair against the green screen, and the previous studio couldn’t pull a clean key. Fine, light hair picks up green spill and falls apart the moment you key it.

[03]What we did
  1. 01

    Split the shot into several composite layers instead of asking one key to do everything.

  2. 02

    Pulled a main key for the talent, then isolated the hair and recovered it with a different technique.

  3. 03

    Brought the recovered hair back onto the footage and slowly reintroduced the fine detail.

[04]The result

Delivered by end of day on 31 May. Done in 36 hours, with half the deadline to spare.

[05]The lesson

When one key can’t do it all, don’t force it. Break the problem into layers and solve each one on its own.

[06]The series

Films from the campaign

Next story

NESCAFÉ

Gold Summer

Read the story
[07]Get in touch

Let's make somethingworth watching.

Attachments

Film / Commercial / Social / VFX / Color / Post